Marketing
The Croatian Olympic Committee marketing is based on the fact that, thanks to top achievements of its athletes, Croatian sport is one of the best Croatian products. However, it is also a fact that only excellent work organization, introduction of new expertise and application of scientific achievements can help develop and sustain top sports results. It all requires a stable financial basis of Croatian sport and the Croatian Olympic Committee as the highest national sports body, the obligation of which is to provide the conditions for unhindered development of sport and the Olympic movement in Croatia. In accordance with the COC Marketing Development Strategy adopted in 2007, activities have been undertaken to enhance the income, before all by seeking partners among Croatian and foreign business organizations ready to support projects involving top Croatian athletes.
Starting from the fact that most prominent business organizations, which are potentially sponsors of the highest category, have already joined the COC marketing program either as general or gold sponsors, or by joining the marketing Croatian Olympic family. The Croatian Olympic Committee has recently also started turning to smaller companies with less funds for marketing but ready for cooperation. It is encouraging that companies, which have so far not been present in sport in this way, such as those coming from petrochemical industry and some areas of healthcare, are showing interest to support Croatian athletes. Bearing in mind the experiences and excellent results in the organization of the Croatian House at the Olympic Games in Athens, Turin and Beijing, in cooperation with the Croatian Chamber of Commerce and Croatian Tourist Board, Croatian Telecom and some other organizations, one can see that significant steps were made in economic and sports relations between Croatia and host countries.
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Zagreb, 4 March 2021 - At a commemorative press conference at the plateau of the Dom sportova (House of Sports) in Zagreb, the Croatian Olympic Committee (HOO) presented the cooperation with the reputable insurance and asset management company - Allianz Croatia, and the cooperation was agreed for eight years.
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Zagreb, 8 February 2021 - Croatian male and female Olympians and male and female athletes at other multi-sport competitions will wear sports equipment of the renowned Polish company 4F for the next four years. This is the epilogue to the business negotiations of the Croatian Olympic Committee’s Marketing representative with the management of the in Europe extremely popular sports equipment brand.
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Zagreb, January 5, 2021 - For the eighth year in a row, the Croatian Association of Automotive Journalists and the show TV Automagazin have chosen the Car of the Year. It is the selection of the best car that came to the market in 2020 showing, however, its potential in 2021.
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HTZ's promotional video with athletes - promoters of Croatian beauties declared the Best in the World
Las Vegas, April 10, 2018 - The Golden Partner of the Croatian Olympic Games and Croatian Olympians - Croatian National Tourist Board (HTZ), received a valuable award for the promotional video Ambassadors of Croatian Tourism. -
Jana water with message from the Croatian Olympians
Croatian Olympic Committee (COC) and Jamnica dd, long-time partner of the Croatian Olympians, member of the Agrokor Group, marked with the occasional ceremony, held at the Konzum Academy (www.agrokor.hr/hr/karijere/agrokor-akademije ) on June 16, 2016 in Zagreb, the start of the joint campaign on launching of special edition of Jana bottle - Water with message from the Croatian Olympians. -
Polyclinic Aviva for the Croatian Olympians
As part of the Croatian Olympic Committee’s marketing campaign "In the rhythm of Rio", which lasts until the completion of the Games in Rio in August 2016, the Polyclinic Aviva hosted the Croatian Olympic Handball Team Rio 2016 on June 15, 2016 in Nemetova Street in Zagreb. -
Sponsorship contract between the Croatian Olympic Committee and Sv. Katarina
President of the Croatian Olympic Committee (HOO) Zlatko Mateša and President of the Governing Council of the Hospital Sv. Katarina and former minister of education and sports Dragan Primorac signed the sponsorship agreement on co-operation on June 14, 2016 in Zabok. By signing the contract, the hospital for orthopedics, surgery, internal medicine, neurology and physical medicine and rehabilitation headquartered in Zabok became the health partner of the Croatian Olympic Committee and Croatian Olympians. -
Croatian Olympic Rowing Team Rio 2016. & Jamnica
Zagreb, March 26, 2016 – On February 26, Croatian Olympic Committee (COC) and company Jamnica, long-term partner of Croatian sports and member of the Agrokor group, hosted in Zagreb headquarters of this successful Croatian company the Croatian Olympic Rowing Team Rio 2016. - world champions in rowing (Aiguebelette 2015) Valent Sinković and his brother Martin (Double Sculls) and European champion in Single Sculls (Poznan 2015) Damir Martin. -
Croatian Olympic Taekwondo Team Rio 2016 & Atlas
Zagreb, March 16, 2016 - Member of the Croatian Olympic marketing family and official distributor of tickets for Rio Olympics 2016, the company Atlas, hosted on March 16, at the Westin Hotel in Zagreb, the Croatian Olympic Taekwondo Team Rio 2016. - sisters Ana and Lucija Zaninović and Filip Grgić. Lucija Zaninović, winner of bronze medal at the London Olympics 2012 and her sister Ana who also performed at the same Olympics, are two out of five taekwondo-Olympians since the Croatian independence. -
Croatian Olympic Athletics Team Rio 2016. & Porsche Croatia
Zagreb, March 8, 2016 - In cooperation with the long-time partner of Croatian athletes and Olympians, the company Porsche Croatia, the Croatian Olympic Committee presented on March 8, at the headquarters of Porsche in Velika Gorica, the Croatian Olympic Athletics Team Rio 2016. -
Croatian National Tourist Board for the Croatian house in Rio
Zagreb, February 15, 2016 - Croatian Olympic Committee (COC) and the Croatian National Tourist Board signed on February 15 a contract on construction of the Croatian House in Rio during the Olympics in August this year. "The Brazilian" Croatian house will be situated at the hotel "San Francisco", together with the national houses of Australia, Japan and New Zealand. -
With Atlas to Rio!
Atlas, a long-time sponsor and partner of the Croatian Olympic Committee (COC) with extensive international experience (especially in the organization of transportation of Croatian athletes to the Olympics and other world competitions) and member of adriatica.net Group from September this year, is the official distributor of tickets for Rio 2016. -
Partnership between Croatian Olympic Committee and McDonald’s
On September 8, 2015, in the presence of the Croatian Olympic Committee's President Zlatko Mateša and Assistant Secretary General for Marketing Ranko Četković, the Croatian Olympic Committee signed an agreement with the global brand McDonald's i.e. the company „Globalna hrana", holder of McDonald's franchise for Croatia, which has thus become the official sponsor of the Croatian Olympic Committee. -
Porsche Croatia becomes a member of the Croatian Olympic family
Zagreb, June 6th, 2015 - In the presence of the athletes-participants at the first European Games in Baku - for whom a special farewell ceremony was organized on June 6 in Hotel Panorama in Zagreb - and media representatives, at a press conference organized on this occasion, the president of the Croatian Olympic Committee Zlatko Mateša and his associates and members of the Porsche Croatia's Board of Directors, -
Croatian olympic committee closed contract with „Borovo“
Zagreb, June 2nd, 2015. - Croatian Olympic Committee and the best known Croatian manufacturer of leather, rubber and rubber-canvas shoes, the company Borovo d.d., signed in Zagreb on Tuesday, June 2, an agreement on economic, promotional and sports cooperation that will last until the end of the Olympic Games in Rio in 2016. -
Renewed partnership with Procter&Gamble
Zagreb, November 20th 2013 - Croatian Olympic Committee and more than 170 years old multinational company Procter&Gamble (P&G), renewed in November 2013 their partnership, what will bring the greatest gains to younger athletes, the beneficiaries of the COC’s fund for development programs. -
Olympic Cycle with RBA Bank
ZAGREB, 20 June 2008 – The Croatian Olympic Committee (COC) and Raiffeisen Bank Austria d.d. (RBA) signed the fourth one-year cooperation agreement. RBA is a reliable long-time COC partner, in both sports and business sense, said Zlatko Matesa, COC President. -
Top Athletes - Digital Medical Files
ZAGREB, 13 June 2008 - Nothing will be the same from today on - at least regarding medical care for top athletes. Ericsson Nikola Tesla, a leading global communications company used a unique application system to network state-of-the-art computer expertise and technology into medical care for athletes, said Zlatko Matesa, President of the Croatian Olympic Committee at the special partnership agreement signing ceremony between the two institutions at the Ericsson headquarters in Zagreb on 13 June 2008. -
Croatian Olympic Committee Marketing
The Croatian Olympic Committee marketing is based on the fact that, thanks to top achievements of its athletes, Croatian sport is one of the best Croatian products. However, it is also a fact that only excellent work organization, introduction of new expertise and application of scientific achievements can help develop and sustain top sports results.